Full Version: New Magazine - Jewish Living
I don’t know anything about it, the cover just said, Chanuka’s coming. Oh, and it had a woman with an open tee shirt on the cover. That might be a clue about what the hashkofo isn't.
an open t-shirt? what does it mean?
I think I heard about this publication, it's geared for the secular crowd. I'll bet they'll do well with money from advertisers.
QUOTE(Red Hare @ Nov 28 2007, 01:24 PM) 
I don’t know anything about it
In my personal opinion, it's deplorable shtus.
QUOTE(melech @ Nov 28 2007, 02:14 PM)
In my personal opinion, it's deplorable shtus.
on what are you basing this statement? What do you know about it? Do you disagree with any publication geared towards secular jews?
QUOTE(batya_d @ Nov 28 2007, 02:50 PM)
on what are you basing this statement? What do you know about it? Do you disagree with any publication geared towards secular jews?
I'm basing it on the articles in the first issue - the magazine was spammed to my home. The tattoo article, for instance. I don't know anything about it other than the content of that first issue.
No, I do not disagree with any publication geared towards secular Jews; that's absurd.
My opinion is that it's deplorable shtus to write an article about tattooing and imply it's lovely even according to some Orthodox. For example:
QUOTE
“For me, it’s about the context of the original prohibition. It’s hard to say whether
biblical minds would have understood getting tattoos for purely aesthetic reasons the way we do today.”
Rabbi Darren Kleinberg, Orthodox
biblical minds would have understood getting tattoos for purely aesthetic reasons the way we do today.”
Rabbi Darren Kleinberg, Orthodox
In my opinion, that's shtus, deplorable shtus. The implication is that even according to the Orthodox it could be an outdated prohibition.
Obviously any rabbi named Darren cannot have a halachic opinion worth listening to.
QUOTE(Goldfish @ Nov 28 2007, 03:06 PM)
cannot have a halachic opinion worth listening to.
http://www.jewishaz.com/issues/story.mv?060120+modern
Regardless, a person reading the magazine may feel empowered that not only would a Holocaust survivor embrace the personal expression of a tattoo, but so would an Orthodox rabbi not necessarily be opposed.
To me, it's misleading deplorable shtus.
QUOTE
The synagogue, founded by Rabbi Darren Kleinberg, will host its first event there Feb. 10-11, featuring Rabbi Avi Weiss, founder and dean of Yeshivat Chovevei Torah in New York.
Kleinberg graduated from the yeshiva in June 2005 and is a Judaic faculty member at the Jess Schwartz Jewish Community High School in Scottsdale.
Kleinberg graduated from the yeshiva in June 2005 and is a Judaic faculty member at the Jess Schwartz Jewish Community High School in Scottsdale.
Well that explains it...
QUOTE(Kalashnikover_Rebbe @ Nov 28 2007, 03:13 PM)
Well that explains it...
Correlation does not imply causation.
QUOTE(melech @ Nov 28 2007, 03:09 PM)
Interesting article. But how does "Darom Ma'arav" come to mean "progress"?
QUOTE
Regardless, a person reading the magazine may feel empowered that not only would a Holocaust survivor embrace the personal expression of a tattoo, but so would an Orthodox rabbi not necessarily be opposed.
To me, it's misleading deplorable shtus.
To me, it's misleading deplorable shtus.
Sure, I'm not disagreeing. But at least the title of the magazine is better than "Heeb."
QUOTE(melech @ Nov 28 2007, 02:58 PM)
I'm basing it on the articles in the first issue - the magazine was spammed to my home. The tattoo article, for instance. I don't know anything about it other than the content of that first issue.
No, I do not disagree with any publication geared towards secular Jews; that's absurd.
My opinion is that it's deplorable shtus to write an article about tattooing and imply it's lovely even according to some Orthodox.
No, I do not disagree with any publication geared towards secular Jews; that's absurd.
My opinion is that it's deplorable shtus to write an article about tattooing and imply it's lovely even according to some Orthodox.
oh ok I'm sorry, I didn't realize you had actually seen the publication.
They're pretty stupid to include in davka the first issue content that is blatantly offensive to any Jew who is even somewhat traditional (the tattoo article that melech wrote of). There is plenty of good pareve material for a Jewish lifestyle magazine, it's stupid that they had to include something that immediately turns off a huge sector of people who might otherwise pick it up from time to time for whatever reason, even if it isn't geared towards them.
QUOTE(Goldfish @ Nov 28 2007, 03:15 PM)
Interesting article. But how does "Darom Ma'arav" come to mean "progress"?
(I think they mean Kidma = progress, whereas darom maarav = southwest)QUOTE(Goldfish @ Nov 28 2007, 03:15 PM)
Sure, I'm not disagreeing. But at least the title of the magazine is better than "Heeb."
True, that. And it's a slick professional publication that looks like it will appeal to a wide audience. Whoever is behind it seems to know what they are doing.
QUOTE(melech @ Nov 28 2007, 03:20 PM)
(I think they mean Kidma = progress, whereas darom maarav = southwest)
Oh, yeah, my mis-parse.
QUOTE(batya_d @ Nov 28 2007, 03:16 PM)
They're pretty stupid to include in davka the first issue content that is blatantly offensive to any Jew who is even somewhat traditional (the tattoo article that melech wrote of). There is plenty of good pareve material for a Jewish lifestyle magazine, it's stupid that they had to include something that immediately turns off a huge sector of people who might otherwise pick it up from time to time for whatever reason, even if it isn't geared towards them.
True, but let's assume they are writing off the frum crowd. The non-frum crowd, meaning those who don't read Mishapacha, are a far larger demographic with far higher discretionary spending. From their point of view, an article that empowers the pro-tattoo crowd is going to be a huge hit. Here they are making people feel good about their choices. The number of people who will see tattooing as offensive is
QUOTE(Goldfish @ Nov 28 2007, 03:06 PM)
Obviously any rabbi named Darren cannot have a halachic opinion worth listening to.
QUOTE(melech @ Nov 28 2007, 03:20 PM)
(I think they mean Kidma = progress, whereas darom maarav = southwest)
(Totally off topic, but I have a theory that when the chumash states the four borders, it's not the S, W, N, E, but rather the SW, NW, NE, SE...)
QUOTE(Tova @ Nov 28 2007, 03:40 PM)
Why? Are you a rabbi named Darren?
Anyway, hello, I was joking!
QUOTE(Goldfish @ Nov 28 2007, 03:50 PM)
Why? Are you a rabbi named Darren?
Anyway, hello, I was joking!
Anyway, hello, I was joking!
No, but...
QUOTE(melech @ Nov 28 2007, 03:24 PM)
True, but let's assume they are writing off the frum crowd. The non-frum crowd, meaning those who don't read Mishapacha, are a far larger demographic with far higher discretionary spending. From their point of view, an article that empowers the pro-tattoo crowd is going to be a huge hit. Here they are making people feel good about their choices. The number of people who will see tattooing as offensive is miniscule not as large, and they aren't targeting that demographic anyway.
Oh...because the pro-tattoo crowd makes up such a large percentage of the non-frum Jewish population? Please...
QUOTE(Melech)
True, that. And it's a slick professional publication that looks like it will appeal to a wide audience. Whoever is behind it seems to know what they are doing.
QUOTE(melech @ Nov 28 2007, 03:24 PM)
True, but let's assume they are writing off the frum crowd. The non-frum crowd, meaning those who don't read Mishapacha, are a far larger demographic with far higher discretionary spending. From their point of view, an article that empowers the pro-tattoo crowd is going to be a huge hit. Here they are making people feel good about their choices. The number of people who will see tattooing as offensive is miniscule not as large, and they aren't targeting that demographic anyway.
I looked into the magazine a little bit. My copy has an insert specifically for Toronto and appears to have been distributed by UJA/Federation, which is likely how I received it and that means the publication is being distributed in partnership with local Federations.. Apparently the magazine has a total distribution of 100,000. It is published by ZS Publishing if anyone wants to do a Google search, which reveals information such as this:
QUOTE(Internet)
Billed as a "smart, stylish, and thoroughly modern magazine," Jewish Living targets Jewish women ages 25-54, with a median household income of over $125,000, with content focusing on Jewish culture, rather than religion or politics.
http://publications.mediapost.com/index.cf...p;art_aid=70716
We were going to advertise with them.
Supposedly they are going to be on Newsstands and will have a readership of 100,000 people or so.
I hope they do well.
Supposedly they are going to be on Newsstands and will have a readership of 100,000 people or so.
I hope they do well.
QUOTE(internet)
Billed as a "smart, stylish, and thoroughly modern magazine," Jewish Living targets Jewish women ages 25-54, with a median household income of over $125,000, with content focusing on Jewish culture, rather than religion or politics.
They are clearly not limiting their target market to non-O's, as you suggested that they should. Even if one or two articles are not a good fit for the O crowd, my guess is plenty of the other articles are. My parents always get sent all those free magazines from the UJA Federation too.
QUOTE
They are clearly not limiting their target market to non-O's, as you suggested that they should. Even if one or two articles are not a good fit for the O crowd, my guess is plenty of the other articles are.
Only because there is overlap, but I don't think they are targeting the O at all. It's just that some articles of interest to the non- O may be of interest to the O as well.
The shadow knows.
QUOTE(Goldfish @ Dec 2 2007, 01:09 PM)
The shadow knows.
http://www.hashkafah.com/index.php?s=&...st&p=863804
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