Hillary has been bashing Obama for being a plagiarist, and she said, "If your candidacy is going to be about words then they should be your own words. . . . Lifting whole passages from someone else's speeches is not change you can believe in, it's change you can Xerox."
I'm sure some speech writer came up with that lovely sound bite. The problem is that Hillary is a Yale-educated lawyer who should know better than to use "Xerox," a registered trademark, as a verb, or to use it in any way other than to refer to the company and its products and services. By doing so, she is weakening the trademark, and increases the likelihood that the mark may someday be held to be a generic term that is no longer entitled to trademark protection.
From the Xerox website:
Xerox is a famous trademark and trade name. Xerox as a trademark is properly used only as a brand name to identify the company's products and services. The Xerox trademark should always be used as a proper adjective followed by the generic name of the product: e.g., Xerox printer. The Xerox trademark should never be used as a verb. The trade name Xerox is an abbreviation for the company's full legal name: Xerox Corporation. XEROX is a registered trademark of Xerox Corporation.
